DCM Shriram Ltd.

DCM Shriram Ltd Limited (DSCL) is a leading business conglomerate with a group turnover of Rs. 5000 crores (approximately USD 1 billion). The business portfolio of DSCL comprises primarily of two types of businesses a. Agri-Rural Business (Urea & SSP fertilizers, Sugar, Farm inputs marketing such as DAP, Crop care Chemicals, Hybrid Seeds, Rural Retail Chain) b. Chlor-Vinyl Business – Caustic Soda, Chlorine,Calcium Carbide, PVC resins, PVC Compounds, Power and Cement. Also it has a value added business Fenesta Building Systems.

DSCL, a spin-off from trifurcation of the reputed erstwhile DCM Group in 1990, is managed by Mr. Ajay S. Shriram, Chairman & Senior Managing Director and Mr. Vikram S. Shriram, Vice Chairman & Managing Director, along with a highly professional executive team.

Manufacturing Facilities:

DSCL has manufacturing facilities of Fertiliser, Chloro Vinyl & Cement in Kota (Rajasthan)). The company operates coal-based captive power, facilities - in Kota rated at 133 MW and 55 MW in Bharuch (Gujrat). The Urea plant in Kota has a Production capacity of 379,000 TPA & Chlor- Alkali capacity of 700 TPD in both Kota & Bharuch.

DSCL Sugar factories are located in Ajbapur, Rupapur, Hariawan and Loni in Uttar Pradesh, with a combined installed capacity of 33,000 TCD (tonnes crushed daily) and a power- generating capacity of 94.5 MW. The Hybrid seed operations- ‘Bioseed’ started in Hyderabad (India) and now have a global footprint with presence in Vietnam, Philippines, Thailand and Indonesia.

Fenesta windows fabrication units are located in Bhiwadi, Mumbai, Hyderabad and Chennai. All its main line locations/products have ISO 9001 & 14001(Quality & Environment Systems) and OHSAS 18001 (Occupational Health and Safety Standards) in its facilities.

DSCL has well defined processes in all its manufacturing facilities. Continuous improvements are made through global benchmarking, TQM, TPM, etc. There is a strong and proactive focus on safety, health and environment. Some of the facilities have received international recognition such as British Safety Council Sword of Honour etc.

Business strategy

DSCL, across its various businesses is strategically diversified yet operationally integrated at a high level. Some of the businesses feed others, thereby lowering operation costs and making DSCL a highly competitive player. DSCL is amongst the most cost efficient producers of products and services in all its businesses and has been continuously striving to lower costs. It also has the unique advantage of low-cost captive power for all the major operations.

Technology

DSCL has a long history of accessing and employing the best technologies for its projects and has worked successfully with renowned international and domestic technology partners. As a learning organization, DSCL has worked regularly with the national and international consultants of repute, in diverse areas of Business Strategy, Quality, Organizational Development etc.

In a major IT initiative the company has networked all its locations on a Wide Area Network (WAN) and implemented SAP R/3 Enterprise Resource Package (ERP) across the Company in 1998 and has also recently taken a lead to implement Customer Relationship Management (CRM) and Business Information Warehouse (BIW). It is also working on developing mobile based solutions to deliver information to farmers.

Outlook

In an increasingly competitive global business environment, DSCL’s vision is to continue to strengthen and grow its commodity businesses as well as its “customer” & “knowledge based” products & services.

DSCL has been working in the agriculture sector with a vision to increase productivity and profitability of the farmers through its various businesses: Farm Solutions, Bioseed (Hybrid Seeds), DSCL Sugar, Hariyali Kisaan Bazaar. DSCL aims to achieve its vision by adding value to farmers through its large farm extension programmes and last mile delivery activities.

Fenesta UPVC windows is a customer focussed brand of DSCL, where the customer is assured of design support, offsite fabrication, firm commitments on deliveries and a trained installation team, to ensure consistent quality.

The company is in the process of scaling up these operations and believes that these businesses would be its growth drivers in future